- As an ambassador for healthy children, Choosy wants to help prevent childhood obesity.
- Choosy is a role model who encourages healthy decision-making from all of us.
- Choosy assists parents, teachers, and health professionals by supplying consistent health messages.
- Choosy recognizes that preferences for food and physical activity are "learned" from others early in life.
- Choosy helps grown ups to intentionally facilitate movement and nutrition experiences of young children so that healthy preferences are reinforced early and often.
- Choosy helps to promote healthy messages and behaviors in homes, child care centers, agencies, and schools with lively songs, activities, and helpful materials.
- Choosy's name is tied to his behavior, and his message is simple: Be Choosy Be Healthy
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