The mission of Choosy Kids, LLC is to promote the development of healthy preferences. We are committed to providing products and services that promote healthy decision making and healthy, active lifestyles. We recognize that the first five years of life lay the foundation for learning and behavior preferences that may last a life- time; therefore we focus primarily on young children and the adults who make decisions on their behalf.

Premises:
Our Mission is based on these premises:

• Children need to be more active to reduce the risks of heart disease and obesity
• We need to encourage preferences for healthy nutrition and increased activity at an early age
• Prevention of obesity and cardiovascular disease is more preferable than intervention or treatment
• Healthy eating and physical activity should be encouraged and modeled by the entire family
• Children are empowered by choice
• Role models are profoundly influential

Choosy Kids, LLC committed to the mission of developing healthy preferences, and intends to honor our commitment with excellence in:

• Products
  
  • Developing music, educational materials, play props, and other resources to promote health enhancing preferences for physical activity and nourishing nutrition for children and adults

• Relationships
  
  • Honoring the role that parents have as the first and most influential teachers of children, the role that parents, grandparents, guardians, and care givers have as valued play partners, and the role that we have for fostering collaborative professional relationships

• Training
  
  • Assisting parents and professionals in early education and care become more informed about the motor domain of learning, the significance of movement and nutrition learning experiences, age appropriate motor skill practice, opportunities for play both indoors and outside, and brain based learning for young children

• Health Messaging
  
  • Promoting Choosy, a messenger and contemporary icon who represents healthy lifestyles, and responsible decision making

• Integrity
  • Integrity is the foundation of the work of Choosy Kids, LLC and will propel our team toward excellence through dedication, authenticity, and passion.

• Respect
  • We respect each of our team members and value their expertise. As a nationally respected health promotion company, our team members are committed to transparency in our work, value trust as a component of respect, and, above all, respect the rights and beliefs of those with whom we work and serve.

• Honesty
  • We value honesty and open communication among peers, with our executive team, with our customers in allied health and early education, and with the children and families we serve.

• Responsibility
  • We accept responsibility for the quality of work we perform, and we value the competency and accountability for our actions, both as individuals and as team members. We recognize our responsibility to serve as a resource for parents, teachers, agencies and organizations to help empower them to promote health enhancing behaviors in children and adults.

• Teamwork and Cooperation
  • We believe that teamwork is paramount to the success of Choosy Kids, LLC, and maintain that cooperation is the most effective way to realize the organization’s mission.

• Compassion
  • Our work requires genuine compassion for our peers and for the diverse populations we serve.

• Flexibility
  • With creative thinking and open-minded solutions, we maintain a flexible environment that adapts to the diverse and ever changing needs of our market. We value team members who demonstrate the ability to be flexible and to accommodate change.

• Passion and Enjoyment
  • We believe that passion, satisfaction, and enjoyment can be directly linked with efficiency and performance of our work. Our work is motivated by enjoyment.