The Robert Wood Johnson Foundation
Tuesday Sep 18, 2007
REDWOOD CITY, Calif., Sept. 18 /PRNewswire-USNewswire/ -- How can we begin to reverse the devastating effects of childhood obesity? Start a movement. HopeLab today announced the launch of Ruckus Nation, an international online idea competition to get kids moving. People of all ages are invited to submit ideas for new products that will increase physical activity in kids. More than $300,000 in prizes will be awarded, including a grand prize of more than $75,000.
Why Raise a Ruckus?
Research shows that physical activity can help address poor health outcomes associated with childhood obesity. In addition, physical activity is associated with better mental and physical health. With this in mind, the goal of Ruckus Nation is to find great ideas for fun, engaging new products that will increase physical activity among middle school-aged kids (ages 11 to 14).